BETH ECKEL
Portfolio: www.betheckel.com

Blog: http://blog.betheckel.com

Email: beth@betheckel.com
Phone: 972-591-3306    

  

SOFTWARE

3Ds Max, After Effects, Dreamweaver, DVD Studio Pro, Encore, Episode, Final Cut Pro, Fireworks, Flash, Illustrator, InDesign, LiveType,  Microsoft Office, Photoshop, Premiere, Soundbooth

 

SKILLS

3D Modeling, Animation, Development, Graphic Design, Interactive Design, Motion Graphics, Traditional Art, Typography, UI Design, Video Editing, Visual Effects, Web Design, SEO, HTML, CSS, ActionScript3 

 

EDUCATION
06/06 The Art Institute of Ft. Lauderdale
Bachelor of Science, Visual Effects and Motion Graphics, 3.8 GPA

09/03 The Art Institute of Dallas
Associate of Applied Arts, Computer Animation

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EXPERIENCE

Art Director
05/11-Present, iCrossing
• Provide forward-thinking creative leadership
• Effectively translate branding and marketing strategies for a wide range of clients/verticals into exceptional creative concepts and executions
• Develop and create innovative concepts in keeping with project scope: strategic positioning, business requirements, timelines, and budgets
• Prepare creative deliverables (brand boards, creative comps, and style guides)
• Present creative concepts internally and externally
• Implement web design best practices and highly intuitive visual design techniques
• Expert capabilities in website design and user interface information architecture implementation

 

Senior Multimedia Designer
09/07-05/11, ClickMotive
• Oversee Graphics Team by hiring and training employees, managing workflow, giving creative direction and reviewing final designs for accuracy and improvement
• Design graphics, web layout, and video for high-profile clients including Acura, Ford, Toyota, Nissan, Mercedes, Lamborghini, AutoNation and other large Auto Groups
• Create motion graphics videos and print materials for Trade Shows
• Develop banners, logos, layouts and business identity materials for web and print
• Shoot, edit, render and optimize video, edit audio, create VFX and key green screens
• Code interactive flash banners and html splash pages
• Copy write scripts and tag lines for video VO and banner ads

 

Freelance Web Designer

12/08-02/10, The Pilot Light Agency

• Designed and developed websites for several clients from the ground up using HTML, CSS, and ActionScript3 based on client needs and requests

• Created new company branding for some clients and for others incorporated current branding to create a cohesive style between existing print materials and new websites

• Optimized websites using excellent SEO and best practices to draw traffic to these sites

• Programmed flash intros, web banners and photo galleries

Contract Motion Graphics Designer

05/07-08/07, Mary Kay, Inc.
• Designed motion graphics videos and graphic design for the Mary Kay Summer Seminar held at the Dallas Convention Center 
• Job duties included 3D modeling, animation, motion graphics, keying, compositing, video-editing, photo retouching and production work. Created new layouts and designs as well as modified existing templates
• Met tight deadlines for high-budget projects

 

Contract Motion Graphics Designer

08/06-05/07, Element X Creative 
• Created motion graphics and animation projects for multiple high profile clients
• Job duties included motion graphics, VFX, animation, compositing, video editing, audio editing, image manipulation and production work
• Responsible for developing projects from conception to finished product  

 

Freelance Multimedia Designer

04/03-02/06, Foundation for Universal Education 

• Created 2D and 3D animation illustrations for online textbooks

• Created graphic images and hand drawings for textbooks

• Created identity materials including brochures, direct mail, HTML emails, letterhead, business cards, pocket folders and folder inserts

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AWARDS
2010 Awarded Automotive Website Peak Performance, ClickMotive

2006 Awarded Best Print Portfolio, The Art Institute of Ft. Lauderdale
Graduated Magna Cum Laude, The Art Institute of Ft. Lauderdale

2003 Awarded Scholarship, The Art Institute of Ft. Lauderdale

 

OTHER SKILLS

Creative, innovative, self-disciplined, organized, punctual, reliable, managerial and art direction skills, work well under pressure, ability to meet tight deadlines, analytical and problem solving skills, attention to detail, learn new software quickly, work well individually or with a team, work on both Mac and PC

 

*References available upon request